Monetization Product Marketing Director (Formats)

At Spotify, we’re focused on providing the right music experience for every moment. We’ve connected millions of people to their favorite songs and created a service that they use to discover and share music they love. We’re currently live in nearly 60 markets and growing fast.

Spotify is looking for an experienced monetization/ads product marketing leader to join the Global Marketing team to shape the advertising experience for millions of fans and the businesses trying to reach them. The Director role will lead a high performing team to drive the development, communication, and execution of monetization product marketing strategies for our free music business. This candidate must have a proven track record as an innovative thinker that has global go-to-market (GTM) experience with ad format products across audio, video, and display media types. We are looking for an experienced leader with a background in product strategy, inbound marketing, go-to-market, and growth execution. This position will report into the Global Director of Product Marketing and is a full-time position, based in New York.

What you’ll do

  • Manage a team of product marketers focused on ad formats across audio, video, and display – recruit, hire, and train new product marketing managers
  • Drive a holistic ad format experience across all our desktop, mobile, and digital home surfaces
  • Work with cross-functional partners in product, engineering, design, research, and analytics to align on product priorities and goals
  • Coach the team on the business strategy needed to deliver an industry-leading advertising experience for consumers and businesses, and help them structure inbound recommendations to product teams based on customer needs, competitive analysis, and market opportunity sizing
  • Oversee the go-to-market strategy for product launches, adoption, and growth across a portfolio of monetization products
  • Partner with the business marketing team to develop and drive go-to-market through various channels (PR, events, speaking opportunities, sales activation, etc)
  • Share accountability with product and sales teams for product adoption growth goals
  • Evangelize the strategy and products through public speaking and collaboration with our communications and marketing teams
  • Requires 25% travel

Who you are

  • BA/BS degree or equivalent; Masters degree preferred
  • Minimum of 10 years of experience with digital brand and direct response ad products across display, video, search, and audio formats; outstanding expertise in audio and video preferred
  • Demonstrated monetization/ad product marketing expertise (inbound, go-to-market, growth) in desktop and mobile advertising and the ability to contribute at strategic and tactical levels
  • Strong analytical skills and desire to solve complex problems with data first strategy
  • Track record of influencing behavior at a variety of levels in the organization, including cross-functional managers and senior executives
  • Proven record of recruiting, coaching, and leading team of high performing product marketing managers
  • Identified passion and expertise in mobile ad formats
  • Flexible cross-functional team player comfortable with a fast-paced, often ambiguous, environment
  • Bias for action with comfort in a “startup” environment
  • Excellent communication (verbal and written), interpersonal and presentation skills are essential for this highly collaborative position

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and our creators. This is something we value deeply and we encourage everyone to come be a part of changing the way the world listens to music

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