Head of Marketing – Japan

As the Head of Marketing, you will be responsible for communicating with and growing the Japanese consumer base. People have an incredibly emotional connection to music and it is your mission to make sure people in Japan develop such a connection through Spotify.

This individual will work in our Shibuya office in close collaboration with cross-functional teams such as Product, Business Development, PR, Label Relations and Brand Partnerships to effectively acquire, activate and retain Spotify consumers in Japan. Charisma, creativity and strategic thinking are essential to this role. You will be part of the Global Consumer Marketing organisation and be part of the Spotify Japan local lead team.

What you’ll do

  • Drive the leadership, direction and development of Spotify’s consumer marketing strategy, plans and execution

  • Identify primary target audiences and deliver best-in-class content and solutions through direct and partner channels

  • Develop consumer marketing strategies to successfully establish the Spotify brand; driving awareness, growth and loyalty through traditional, digital and social channels

  • Leverage existing relationships with partners to extend speed to market, reach and ongoing consumer engagement for Spotify

  • Work closely with Spotify Artist & Label Relations teams to drive the music industry agenda within consumer marketing initiatives

  • Manage the marketing budget for to ensure marketing programs executed are ROI optimized

  • Consistently champion the Spotify brand values, people values and Social Impact initiatives, acting as a role model both within the team and externally

Who you are

  • BA/BS required. MBA preferred

  • 10+ years relevant experience in consumer, digital media or entertainment marketing, including with an International brand.

  • Proven track record of converting high-level business and marketing strategy into tangible, effective local marketing execution across channels.

  • End-to-end experience of the marketing process from initial briefing all the way to execution.

  • Highly data literate. Able to interrogate market, consumer and customer data and present recommendations market and consumer

  • Portfolio of strong consumer marketing campaigns resulting in customer acquisition and business partnerships.

  • Bilingual Japanese and English

  • Track record of strong leadership and a collaborative mindset

  • Experience with managing external agency relationships

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and our creators. This is something we value deeply and we encourage everyone to come be a part of changing the way the world listens to music.

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