Head of Consumer Marketing Middle East and Africa (MEA)

As the Head of Consumer Marketing, you will be responsible for communicating with and growing the consumer base in MEA. People have an incredibly emotional connection to music and it is your mission to make sure people in MEA develop such a connection through Spotify.

The Head of Consumer Marketing will work in our new Dubai office in close collaboration with cross-functional leadership teams such as Artist & Label, Editorial, Brand Partnerships, Premium Marketing, Content Marketing, Product, Business Development, PR, and Market Management to effectively acquire, activate and retain Spotify consumers in the MEA key markets, including South Africa, Saudi Arabia, Egypt, Morocco, Algeria, United Arab Emirates etc. This individual will work in a fast-growing, dynamic environment where charisma, creativity and strategic thinking are essential to this success. 

What you’ll do

  • Develop Spotify’s consumer-centric marketing strategy, plans and execution
  • Provide strong leadership and support to the team, articulate a clear vision for growth
  • Consistently champion the Spotify brand values, people values and Social Impact initiatives, acting as a role model both within the team and externally
  • Deliver focused, attributable, large scale coordinated marketing programs to accelerate capture of addressable market 
  • Provide counsel to the leadership team and cross-functional partners (media and societal trends, growth opportunities, competitive landscape)
  • Drive alignment, understanding and adoption of target audiences across all stakeholders
    • Understand MEA consumer demand and deliver a focused x-functional effort
    • Identify untapped growth target audiences, informed by first and third party data; deliver best-in-class content and marketing solutions through direct and partner channels
  • Work closely with Spotify’s in-house creative agency to develop best in-class brand marketing campaigns – as such, a strong background managing agency and creative partners is required 
  • Develop consumer marketing strategies to successfully establish the Spotify brand; driving awareness, growth and loyalty through traditional media, digital, social, partnerships and owned channels
  • Leverage existing relationships with global and local partners to extend speed to market, reach and ongoing consumer engagement for Spotify
  • Work closely with Content Teams to drive the music + podcast industry agenda and ensure content priorities are aligned to our core audiences’ needs
  • Work closely with Business Development and Brand Partnerships to drive cultural relevance and user interest
  • Manage the marketing budget to ensure marketing programs executed are ROI optimized

 Who you are

  • BA/BS required, MBA preferred
  • Must be a proven leader, able to build and manage diverse teams remotely 
  • 15+ years relevant experience in consumer, digital media, e-commerce or entertainment marketing, including with an international brand covering the MEA region
  • Proven track record of converting high-level business and marketing strategy into tangible, effective local marketing execution across channels
  • Data and ROI driven, adept at analysing and interpreting data and using it set and track KPIs
  • Excellent negotiating, presentation and people skills.
  • End-to-end experience of the marketing process from initial briefing all the way to execution
  • Highly customer obsessed and data literate. Able to interrogate market, consumer and customer data and present recommendations on market and consumer
  • Comfortable working up and down a large organization, including at senior levels.
  • Portfolio of strong consumer marketing campaigns resulting in customer acquisition and business partnerships, including across traditional and digital/social platforms.
  • Track record of strong leadership and a collaborative mindset
  • Experience with managing external agency relationships
  • Perfect level of written and spoken English. Arabic and French language skills are a plus.

 

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and our creators. This is something we value deeply and we encourage everyone to come be a part of changing the way the world listens to music.

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