Content Marketing Manager India

As part of the Marketing team, we are looking for someone to oversee design to delivery of all the content that is required to bring to life topical launches – movies, podcasts, flagship content promotional material and editorial support for campaign. 

This role will be supporting the India Pillars  of Podcasts, Bollywood, Leverage Artists, consumer Campaigns.

What you’ll do 

  • Play a key role in building content/digital media assets across different functions of Marketing, Artist/Label Marketing, Podcasts and Editorial.  
  • Partner with the local/global marketing teams to develop authentic content plans that are built on regional insights and connect with local audiences.
  • Write creative briefs/scripts/social copies to guide the local creative process and align internal marketing teams on goals and overall strategies.
  • Editorial requirements which include content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
  • You must understand the basic best practices of the main social media channels, which content and approaches work on each and why. 
  • Demonstrate mastery of verbal and written communication skills and presentation skills, as you will manage workflow with many internal and external stakeholders/partners.
  • Participate in and/or lead lively debates and discussions as you communicate different facets of the campaign to internal teams, talent, agencies and brand partners.
  • Collaborate with our world-class product/engineering team to integrate our originals marketing campaigns within the member product experience

Who you are 

  • You have a proven track record of building impactful, creative content-driven campaigns that connect with audiences and break through the cultural zeitgeist.
  • You think digital first while building strategic foundations and conceptualise campaign approaches and articulate creative ideas that people rally around.
  • You thrive in a fast-paced and collaborative environment, possess a high level of emotional IQ and intellectual curiosity, and demonstrate strong judgment and decision making skills in the face of ambiguity.
  • You are passionate and curious about all aspects of digital marketing + innovation, and strive to create impactful and effective visual storytelling on mobile, paid social, and all other mediums/platforms.
  • You love music and have deep knowledge of the industry and media trends both in India and globally.
  • You are a connoisseur of music videos, film/TV, key art and digital/social media and have solid experience developing strategic insights to inform 360 creative marketing campaigns.
  • Native understanding of digital advertising (direct video, mobile, paid social, display, rich media, VOD) with a strong grasp of marketing / media analytics and how to apply data to test and optimize campaigns
  • You have an entrepreneurial mindset and are eager to flourish in our unique company culture.

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