Search “Arab” as a genre on Spotify and you’ll find a hub that’s home to playlists like Yalla, Shisha Lounge, and Arab X – full of hits from the Arab world and top music makers from the diaspora.

Now, take a deep dive into the Arab Hub with Suhel Nafar, our Global Lead of Arab Music & Culture, as he breaks down the work that goes into curating these playlists, takes us behind the scenes of the Spotify for Artists tool, and tell us what it means to him to use music as a connective force.